Rick Jarvis recently wrote an article for InMan on the critical need for data accuracy, and not a moment too soon. Data accuracy is at the center of the inRentive mission.
When we first started out in the brokerage space, we contributed to the problem. For many in real estate, keeping consumers in the dark is a critical part of their business model. Confusion breeds dependency; its how real estate leasing has worked for decades. At some point, we asked ourselves: “what would happen if the properties had the same tools that brokers have?,” and that lead us down the path to inRentive.
There are those that are going to focus on the consumer search experience—the surface layers, if you will— and they should. There’s a lot to be done there. We, however, are focused on the information that powers those searches, and that all begins with data accuracy.