#Aptchat had an interesting discussion not long ago on What Aparment Marketers Want from Internet Listing Services.
One of the more salient exchanges happened when #Aptschat asked this question:
“How do you manage data quality across your ILSs (and their distribution partners)? Do your ILSs do enough to tie into your property management software?”
The replies were not very positive:
— Apartment Chat (@AptChat) March 3, 2015
— Giovanna Ventre (@VentreG) March 3, 2015
— LonaPete (@LonaPete) March 3, 2015
It’s a small, yet telling example of the need for comprehensive tools for easily handling apartment listing data. Current industry attempts at tackling seem to be back-firing. I think everyone could agree, we still have work to do!
Check out the full discussion.